InterContinental Hotels Group (IHG), in conjunction with SAMHI, undertook an in-depth customer survey to understand better the street warriors’ needs and expectancies in India. The survey found out that even as 54 consistent with cent of the respondents are already enrolled in a resort loyalty program, an excellent 74 according to cent see advantages in enrolling in a loyalty program.
The survey turned into performed by way of Nielsen India in Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad with 25-44 year old frequent guests, who journey in large part for commercial enterprises across India and are seeking mid-market lodge accommodation. The survey also discovered that a larger percentage of the respondents in Bangalore (62%), Hyderabad (58%), and Delhi (57%) are enrolled in an inn loyalty program. Among those already enrolled in a hotel loyalty program, fifty-six in line with cent said that the advantages provided with the aid of the program have been with the aid of some distance the most precious issue of the loyalty program accompanied by the aid of ease of redemption (24%) and worldwide network (20%).
Vivek Bhalla, Regional Vice President, South West Asia, IHG, commented on the survey, “It’s amazing to see the survey validating that travelers find value in enrolling for hotel loyalty programs. Over the previous few years, we’ve witnessed a massive rise in the enrollment numbers for our global loyalty program, IHG Rewards Club, within the Indian market. IHG Rewards Club gives our guests high-quality benefits, and we presently have over a hundred million participants enrolled in the program globally. For the introduced comfort of our guests, we additionally have an award-winning mobile app which lets them e-book their life effortlessly and provides them with enterprise-level loyalty redemption options and a richer life.”
Ashish Jakhanwala, Founder, MD & CEO of SAMHI Hotels Pvt. Ltd., commented, “It is reassuring to note that the popularity and recognition of hospitality manufacturers have emerged as extra important attributes than the rate. IHG holds a strong reputation globally for its signature hospitality, standardized emblem experiences, and an outstanding loyalty program, IHG Rewards Club, which has a massive member base. We were running intently with IHG in India to deliver equal benefits, and visitors revel in that displays the warm temperature and operational excellence of IHG and is regular throughout our entire Holiday Inn Express portfolio in India.”
Delhi, popularly called India’s heart, has continually been one of the most visited and must-visit locations among human beings. There may be numerous motives behind it, and they will additionally vary according to the individuals. There isn’t any doubt that Delhi has always been a magnet of attraction, be it from the vacationers’ point of view or be it the choice of a high-quality dwelling location as per the people.
There are masses of tourist attractions available in Delhi, which contribute to a brilliant growth in footfall every consecutive season. The historical locations, purchasing places, and fantastic range in terms of food make Delhi one of the maxima pointed destinations worldwide.
Delhi has loads to provide, and there is something for absolutely everyone. This area hence proves to be a hot favorite among people from all age groups. Places like Jama Masjid, Red Fort, India Gate, Humayun’s tomb, and Qutub Minar are some of the most famous locations to go to in Delhi. Though humans get attracted by these types of travelers’ points of interest, they also need to think about their lodges because they cannot see the complete city of Delhi in one day. So, they want to be assured that they get an at-ease life consistent with their necessities, and in this case, too, Delhi surpasses every other town.
