Early evening at the Z Hotel Bath and the reception and lounge area full of clinking and chatter with people guzzling wine and munching cheese. It could be a special event – a conference, maybe? The crowd is an unusual mix: glamorous hen parties, American tourists, and young couples.
Daily, between 5 pm and 8 pm, it’s cheese and wine time at the hotel – and they come free for guests. Far from dry slices with curled-up corners, this sort of aperitivo time features local producers (Somerset goat’s cheese and Paxton’s Cave-Aged cheddar) Gloucestershire) and decent wine: a choice of two reds, two whites, and a rosé. No wonder everyone’s filling their boots.
“It’s been a great success,” says duty manager Betsy Cardozo. “Sometimes we can have more than 200 people and get through dozens of bottles. We want people to socialize, and everyone’s friendly.”
Bath has long had a hotel problem: there are luxury options, such as the Gainsborough Bath Spa and the Bath Priory, some uninspiring budget chains but little note in between (the new Eight hotel and soon-to-come Broad Street Town House may make notable exceptions). Z Bath, which opened last September, offers something interesting at the affordable end. In Soho in 2011, the Z brand promises “affordable luxury” and a welcoming atmosphere in central city locations. There are now eight in the capital, with two more imminent and properties in Liverpool and Glasgow.
The Bath hotel is in the middle of the action: opposite the Theatre Royal and less than 10 minutes walk from Bath Spa railway station. I arrive on a sunny Saturday afternoon, and the area is crowded with tourists packing out the terraces of the restaurants around Saw Close.
Despite all that cheese and the wine, there isn’t a bar or dining room at Z. There is, however, a food-and-drink menu that is served 24/7 and brought to your room – or delivered to the lobby until 1 is. The idea is you sleep here and spend most of your time out: the 149 rooms are small, and the internal ones have no windows, which is a bit claustrophobic but fine for a night or two.
The design makes the most of the limited space, though, with the emphasis on essentials. My room is minimally decorated in white and grey with views over the city’s rooftops to hills beyond; my room is minimally decorated in white and grey. Still, it has a big comfortable bed with organic linen and an en suite with a power shower and complimentary toiletries. The towels are of a caliber you’d find in a much posher hotel, and there’s a kettle with hot chocolate and coffee selection, plus some perfect blackout blinds. I heard the odd reveler heading to bed in the early hours, but apart from that, all was quiet, despite the parties going on nearby – gig and comedy venue Komedia Bath is next door.
There are many breakfast and brunch options in Bath (from Bill’s on Cheap Street to Rosario’s Italian cafe on Northumberland Place), but Z makes a good bid for your customers with its £6.95 option if booked in advance (£8.95 on the day). For that, you can help yourself to bacon or cheese and tomato flatbreads, plus a generous spread of fruit, yogurt, cereals, pastries, bread, tea, and coffee.
I head out into the sunshine and spend the morning strolling past the attractions that draw so many visitors to Bath: honey-colored Georgian crescents, the Roman Baths, Thermae Spa, and the Jane Austen Centre. But it’s away from the crowded tourist center that I’m happiest, at the Artisan Quarter around Walcot Street and London Road (flea market on Saturdays), where there are design and homeware stores, galleries and exhibition spaces, as well as vintage boutique The Yellow shop and Ghetto Funk Records.